07 Adidas Lab by Kate Dawkins and Kin
Adidas Lab is an interactive brand exhibition event showcasing a series of innovative future brand products of Adidas and also to celebrate Adidas for its continued commitment in performance technologies. It was their way of telling others: the industry is changing. They had "The Track" which was a real-time tracking data visualisation experience and also "The Smart Ball Wall" which was created to test out the Adidas Smart Ball, a new product. It was made to help improve the player's techniques through an automated coaching system that can be accessed through an app in the phone (Adidas Lab, 2019, January 2)
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It's so cool that to make this interactive exhibition a success, Kate had worked alongside with a team of developers who helped her translate the data into visual imagery that integrated into the framework she had created. She was able to make this event come to live with the help of people from other sectors and I think that's what's important for us to learn, to be able to coexist and collaborate with others to achieve something amazing.
Adidas Lab. (2019, January 2). Retrieved from https://katedawkinsstudio.com/adidas-lab/
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